Saturday, November 27, 2004

What’s with the whispering kids?

First, there was Skittles’ “taste the rainbow”. Next it was the Mazda “zoom-zoom” kid. Now we have EA Games’ “challenge everything.” What’s with the whispering kids? Do they see dead people, too?

Maybe the reasoning behind these ad campaigns goes something like this:

  • kids are cute
  • whispering kids are more tolerable than noisy kids
  • kids are smarter than adults, but to soften the blow, they’ll whisper their advice
  • kids are scary (q.v. “Children of the Corn”) and must be placated

Children of the Corn

No comments: