First, there was Skittles’ “taste the rainbow”. Next it was the Mazda “zoom-zoom” kid. Now we have EA Games’ “challenge everything.” What’s with the whispering kids? Do they see dead people, too?
Maybe the reasoning behind these ad campaigns goes something like this:
- kids are cute
- whispering kids are more tolerable than noisy kids
- kids are smarter than adults, but to soften the blow, they’ll whisper their advice
- kids are scary (q.v. “Children of the Corn”) and must be placated